Included Services
- Sponsored Products Campaigns
- Sponsored Brands & Display Ads
- Keyword Research & Bid Optimisation
- ACoS & ROAS Management
Maximise Your Amazon ROI with Expert PPC Management
Amazon PPC (Pay-Per-Click) is the most powerful tool available to sellers for driving targeted traffic, boosting product visibility, and accelerating sales velocity. Our Amazon PPC Management service covers the full spectrum of Amazon Advertising — from Sponsored Products and Sponsored Brands to Sponsored Display and DSP campaigns. We build data-driven campaign structures, perform continuous keyword harvesting, optimise bids daily, and cut wasted ad spend so every dollar you invest works harder for your business.
The Challenge
Running Amazon PPC without a clear strategy burns through budgets fast. Broad match keywords, poor campaign structures, and unchecked negative keywords lead to sky-high ACoS and little return. Amazon's advertising platform is complex and constantly evolving — without expert management, sellers consistently overspend on irrelevant clicks while missing the high-intent search terms that actually convert into sales.
We Love What We Do And Helping Sellers Profit from Amazon Ads
01. Campaign Audit & Strategy
We start with a thorough audit of your existing Amazon ad account, identifying wasted spend, keyword gaps, and structural issues. We then build a custom PPC strategy aligned with your sales goals, target ACoS, and budget.
02. Campaign Build & Launch
Our PPC specialists build tightly structured campaigns using exact, phrase, and broad match keyword types alongside product and competitor targeting. We set up Sponsored Products, Sponsored Brands, and Sponsored Display campaigns — all with proper negative keyword lists to eliminate irrelevant traffic from day one.
03. Ongoing Optimisation & Reporting
PPC success requires constant attention. We perform weekly bid adjustments, harvest converting search terms, add negative keywords, test new ad copy for Sponsored Brands, and provide detailed monthly reports tracking impressions, clicks, spend, ACoS, ROAS, and total attributed sales.
Common Questions About Amazon PPC Management
A good ACoS (Advertising Cost of Sale) depends on your product margin and business goals. As a general benchmark, an ACoS below your profit margin means your campaigns are profitable. For most sellers, a target ACoS between 15–30% is considered healthy. During product launches, a higher ACoS is acceptable to build sales velocity and organic rank, while mature products should aim for a lower, more efficient ACoS.
Sponsored Products promote individual listings in search results and on product pages — ideal for driving direct sales. Sponsored Brands showcase your brand logo, a custom headline, and multiple products at the top of search results — great for brand awareness and driving traffic to your Storefront. Sponsored Display retargets shoppers on and off Amazon who viewed your products or similar ones — perfect for re-engaging warm audiences and defending your product detail pages.
There is no fixed minimum, but we generally recommend a starting daily budget of at least $20–$30 per campaign to gather enough data for meaningful optimisation. The right budget depends on your product category, competition level, and goals. We work with sellers at all budget levels and build efficient campaign structures that maximise results whether you're spending $500 or $50,000 per month.